Insourcing, the winning approach
for today’s creative challenges
Bringing your creative in-house can be a tremendous investment and cost-saver. But most businesses lack the organizational infrastructure needed to properly support and use an internal creative team, and almost all lack the experience and understanding needed to facilitate such a transition.
Traditional agencies know they have to change; In-house creative agency is on the rise. The reason is due in part that companies need to reduce costs, get quicker turnaround and deliver more content – The digital world, with its multiple channels and growing complexity is indeed a major driver of in-house agency growth.
Our “Managed Insourcing Solution” provides our clients with the right creative team, the tools and processes to build this structure in a one-time event combined with a modular approach. The efficiencies this model brings to our current clients are significant.
What is Creative Insourcing?
It’s a business solution to manage creative task(s) In-House instead of outsourcing it.
Insourcing Advantages
IT IS CHEAPER
An hour spent working on a creative project at an agency often costs several times what it would if it were being handled in-house. You can simply do things in a cheaper rate if you can do it through Insourcing.
IT IS FASTER
Your market situation can change in an instant, and sometimes your marketing needs a FAST creative response. If you’re working with an Insourced team, you can get things done a whole lot quicker than passing time-consuming tasks onto freelancers or external agencies.
IT INCREASES YOUR CONTROL
The creative content you produce is the public face of your company. When that creative is outsourced, you’re handing over control of your brand image to different agencies. Insourcing your creative, allows you to have a better control of your providers and fine tune it to precisely match your vision.
USE OUR CENTRAL TEAM FOR PEAK DEMAND
Peak demand can happen at any time, and it often comes as a surprise. With our +200 talent , our Moksha Central Creative Team is here to support your Insourced team at any time.
KEEP A COMPETITIVE ADVANTAGE
Insourcing offers you to build exclusive competitive advantages. When you outsource something, you may get the same service that other firms may also receive.
ORGANIZATIONAL CULTURE
There are chances of having sore relationships with the outsourcing partners due to different organizational structures. A firm can take advantage of uniform expectations and norms while doing things in-house.
Moksha Insourcing Methodology
ANALYZE
Examine all the creative work
which is currently done in House
and through third party such as
creative agencies, Freelancers, …
SEGMENT
Organize and segment by
type of creative work
EVALUATE
Evaluate the right sourcing
approach for each type of
work – Define phased
implementation steps
TRANSFORM
Setup the Insourced team,
its tools and its processes
– Implement, monitor and
optimize the work-flow
Our expertise in
Creative Insourcing
Some of our clients where we have successfully implemented our creative insourcing solution.
Case Study:
Marico
PROBLEM STATEMENT
Marico owns more than 35 brands. Each brand is working independently with different agencies, for their creative requirements. This is leading to high cost, longer delivery time and loss of control in the brand image.
