MARICO CREATIVE INSOURCING
THE BEST OF BOTH WORLDS
A massive amount of marketing spend doesn’t ensure a faster execution. To bridge the gap between strategy and its creative execution, we partnered with Marico in order to cater to its 25+ brands and their clutter-breaking content requirements.
For an extensive portfolio of Marico, we set up a process of creative insourcing – a business solution to manage creative task(s) in-house. We set up a team of strategist, designers and motion artists who enabled agile creative content creation to support digital 1st brands of Marico. This team acts as e-com and digital media creative center, working closely with brand teams & their mainline agencies to work on creative content creation and adaptations for its digital landscape.
Through our robust and proactive approach, we were able to reduce the overall cost by 56%. Marico group saved approximately 50% of the time that was being spent on content creation because of faster turnaround time with a quality that is rated 4.5/5 by Marico’s key stakeholders.