CREATIVE INSOURCING:
your WIN-win APPROACH
Bringing your creative in-house can be a tremendous investment and cost-saver. But most businesses lack the organizational infrastructure needed to properly support and use an internal creative team.
Our “Managed Insourcing Solution” provides our clients with the right creative team, the tools and processes to build this structure in a one-time event combined with a modular approach. The efficiencies this model brings to our current clients are significant.
When do you need creative insourcing?
to BRING BACK your outsourced TASKS IN-HOUSE
to manage new projects in-house
to improve the efficiency of your current team
THE KEY ADVANTAGES:
An hour spent working on a creative project at an agency often costs several times what it would if it were being handled in-house. You can simply do things in a cheaper rate if you can do it through Insourcing.
Your market situation can change in an instant, and sometimes your marketing needs a FAST creative response. If you’re working with an Insourced team, you can get things done a whole lot quicker than passing time-consuming tasks onto freelancers or external agencies.
The creative content you produce is the public face of your company. When that creative is outsourced, you’re handing over control of your brand image to different agencies. Insourcing your creative, allows you to have a better control of your providers and fine tune it to precisely match your vision.
Peak demand can happen at any time, and it often comes as a surprise. With our +200 talent , our Moksha Central Creative Team is here to support your Insourced team at any time.
Insourcing offers you to build exclusive competitive advantages. When you outsource something, you may get the same service that other firms may also receive.
There are chances of having sore relationships with the outsourcing partners due to different organizational structures. Insourcing allows you to take advantage of uniform expectations and norms while doing things in-house.
Case Study: Marico
Marico is one of India’s leading consumer goods companies providing consumer products and services in the areas of health, beauty and wellness.
Marico owns more than 35 brands. Many brands are working independently with different agencies, for their creative requirements. This is leading to high cost, longer delivery time and loss of control in the brand image…
how we do it
ANALYZE
Examine all the creative work which is currently done in House and through third party such as creative agencies, Freelancers, …
SEGMENT
Organize and segment by type of creative work
EVALUATE
Evaluate the right sourcing approach for each type of work – Define phased implementation steps
TRANSFORM
Setup the Insourced team, its tools and its processes – Implement, monitor and optimize the work-flow
some creative insourcing clients:
