How Moksha helps Sleefs drive 10% of their sales, without any paid or organic campaigns

“Moksha gives us the ability to get our customers to build their own products. Otherwise, we can’t handle that demand and we know that demand is there.”

Jamie Schuster, CEO

Sleefs

Sleefs sells sports apparel for gym and sports lovers in the US. They went from taking custom orders for wholesale purchases – and fulfilling them at a factory in China – to setting up an in-house production team that ships custom individual orders within 24 hours.

Complexity of custom guitar design

In addition to managing customization requests, Belforti struggled with communicating the guitar design process to customers unfamiliar with it. The absence of an intuitive way to visualize how different components, like structure, colors, and woods, come together in a custom guitar made the process even more complex.

Using tools like Excel sheets and Word documents to track and present options felt outdated and added to the confusion.

“The main drive for having a 3D configurator was to streamline this process. I used to rely on Excel sheets and checkboxes – it wasn’t good.”

Marin Nourry-Belforti – CEO, Belforti

THE SOLUTION

Automated product customization for online stores.

It took a bit of effort from Sleefs to get their whole inventory of customizable products online. They reached out to Moksha’s support team to get help during their initial set up.

“One of the things that drew us to Moksha was their support. If we email and ask questions, the guys are right there to help us figure it out. We did ask for a lot of help to set up new products. We’re very picky in how we want things to look.”

Smooth sailing once the zero-code installation is don

Jamie wanted a tool that wouldn’t need much tweaking and upkeep once it’s running. That would have only meant trading time spent on custom orders to time spent fussing with technology.

“We got your help in the backend setting up the products. Once we did that, basically it’s up and running. There’s nothing else that we needed to do to install or you know, add scripts or anything like that.”

Moksha does the hard work so Sleefs can focus on their customers

Sleefs goes the extra mile to deliver exceptional design to their customers. Jamie’s team still takes time to review orders and make sure customers get awesome-looking products — even when Moksha Visual Product Customizer generates print-ready files. The only affordable way they can spend time working on orders in the back end is by saving precious time getting designs ready in the front end.

THE RESULT

10% of sales come from custom orders – and that’s just the beginning

Sleefs has solid traffic going to their site and they started seeing results right away after implementing Moksha. They have active paid campaigns driving traffic to their site, but none of those are targeting custom products. Still, personalized orders jumped to 10% of their total sales since 2018.

“We don’t have advertising campaigns for custom products. We’re going to do a little bit more this year. When users see that they can make their own custom products on our website, they really go and do it.”

See for yourself

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